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In the first of a new series, Caelen King of WhatClinic.com dissects the pricing structure of a popular web application and makes some suggestions about how he would change it to help grow the business in question. In this article he looks at KISSmetrics, an analytics service to help businesses imp Read More

I decided a couple of days ago to add Facebook's like button to this blog and then to our website's homepage. Here's a simple guide for how to did it yourself Read More

Our recent analysis of phone calls made by patients reveals that less than half of the calls made result in a conversation between the patient and the clinic. This poor customer service is obviously costing the clinics business. Read more about these statistics here Read More

We recently ran a test that improved our email enquiry conversion rate by 25%, but we decided not to make the change permanent because it came at too great a cost. Find out why here. Read More

Like a lot of new small companies we were familiar with different CRM solutions, but not enough to know which one would suit us best. We tried an expensive one, a cheap one, and in the end we built our own. Here’s our story. Read More

When starting your own business there are tons of things that you will think are really important to have or do. Many of them really are not. Here is a list of things that we spent time or money on that on reflection we shouldn't have or that we managed to get away without. Read More

Just because a particular marketing method or channel is all the buzz right now, doesn’t mean it is right for your business. That goes for viral marketing, Twittering, blogging, vlogging and all the rest. Make sure that when you decide to spend you or your companies time and/or money on any of these activities that you understand what you have to invest to do it right. Read More

Following on from reports that the number of single word searches has increased by 17% in the last year, RevaHealth.com examine whether or not people are using shorter keywords to find the site now compared to this time last year. Read More

Caelen King of RevaHealth.com welcomes Weedle to the world and examines how PPC advertising might work for them as a business model. Read More