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Long before he became president of Maker's Mark and godfather of the bourbon business, Bill Samuels Jr. was the personal driver of KFC's Harlan Sanders. Understand the impact the Colonel had on Samuels' career and craftsmanship. Read More

It’s a whole new world out there in the workplace. Millennials want work that matters, and don’t care for hierarchies. Boomers are coming back to work, but because of their experience, they may be insulted by constant feedback. All prefer more flexible hours, the chance to work from home, and the t Read More

Get all your digital marketing channels working in harmony to seriously up your 2019 marketing game — these 7 digital marketing trends will make it happen. Read More

I’ve always been a bit confused about the difference in a business context between a coach and a mentor. According to many pundits, a mentor shows you the right way based on experience, while a coach brings out the best in you, then let’s you find your own way. Based on my own experience on both si Read More

Mobile marketing is a new breed of digital marketing. It targets audiences that use handheld devices, like mobile phones, tablets, and the like, to access the internet daily. In other words, online marketers these days can create successful mobile advertising campaigns to increase their customers b Read More

What’s a startup or small business to do when their need for marketing is big, but their budget is small? Here are 5 lean marketing principles and 22 actionable lean marketing tactics you can try in your small business or startup.


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Symbols are a visual shorthand that businesses can use to imbue their brand identity with a deeper meaning. Symbols create connections between your company and the ideas you want people to associate with your company. Here's what you need to know.


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Whether it’s through building an in-house team for your company or hiring some people online to work on odd projects here and there as needed, then you’re probably already aware of the many benefits to outsourcing in your business.

If you’re not then you may feeling slightly overwhelmed with thi Read More

As a content creator we have access to so many tools and platforms we can use to connect with our audiences and build online communities. Based on Facebook’s massive user base, we need to understand all of the tools they provide and how to best use them to our advantage. In this episode we cover th Read More

It is crucial to keep your eye if it comes to design. Right now, a new trend of adding geometric patterns are getting to be ever more common. We are beginning to see them

Geometric Patterns - A New Trend In Office Space Designs
(Geometric design used in office corridors)

popping into the co- Read More