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Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. We’ve evaluated many ideas for marketing your business without breaking the bank, and want to share our top 21 ideas.

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Successful businesses often share a common trait: they have unique, simple, smart logos. How can you achieve the same success as iconic brands, with a logo design or redesign for your business? Here are some tips to help you get started.

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Venture capital has always been elusive, but some say now more than ever. Is getting VC funding even possible? Let's find out. Read More

Want your website to bring you more leads and sales? Here are 9 elements every blogger and entrepreneur needs to get more subscribers and customers from your blog. Read More

How to Dress for Business During the Summer and early autumn. We've put together a few simple hints and tips on how best to achieve this style conundrum. Read More

Trying to be a business leader by instilling fear in your employees and partners is never a good approach, but it is particularly devastating in a startup. Yet I see this approach used all too often by new entrepreneurs, most of whom are not natural tyrants, but who are fighting to mask their own i Read More

Motivation is the driving factor behind success, which also forms the central theme of most self-help and business insights books. Get introduced to a list of seven such books by industry thought leaders that have become timeless classics. Read More

Of course: Your level of service, the quality of experience you offer and many other emotion-driven factors come into play...
But pricing has massive psychological impact.

Ignore this critical aspect of business at your peril.

Pricing affects immediate AND longer-term opinions formed around Read More

Content marketing and content curation are two key tools in reaching new prospects, and retaining existing customers. Content marketing focuses on original content such as articles, videos and newsletters. Content curation is the craft of mixing existing content with your original content to create Read More

You can’t brand your company until you know the audience that will hear your message, because the language, images and content you use to craft your message are unique to the targeted market. Once you know your target audience, everyone on your team must adhere to the branding commandments that exp Read More