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In the United States, Valentine’s Day is one of the biggest consumer holidays after the Christmas holiday season and Mother’s Day. But what can small businesses learn from all the spending data? Here are some tips for using market trends, predictions and statistics to better focus your marketing ef Read More

A “downer” is defined here as someone who seems to dwell on the negatives of every business challenge, and loves to highlight bad news or potential problems. No matter how smart or experienced this person may otherwise be, things must change or they will kill your startup. Read More

Most pricing pages have three plans laid out horizontally across the page.

But why?

And in what order?
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Podcasts are an awesome way to passively expand your knowledge, especially while you’re walking, in the car, on the train, or doing work that doesn’t require a ton of mental energy.

Listen to the best podcasts for entrepreneurs, startups, CEOs, VCs, and technophiles.
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You’ve probably heard of buyer personas or reader personas, and know that they’re an important marketing tool for building a blog or business.

But what exactly are personas? What do they look like, and how do you use them?

Personas are a powerful marketing tool, and a key to higher user engag Read More

Ever wonder what your sales would look like if your next blog post struck a chord so deep your readers just had to work with you? It’s easy to convert people into customers when you can articulate the way they feel, better than they can. This post includes 6 tips for freelancers and creative entrep Read More

Struggling with how to get more people to download your free checklist or template? This post is for you! It includes 6 tips to help promote your content and grow your email list. Click through for all the tips! Read More

If you want to grow your blog, but don’t know what to do about SEO or are a little confused by everything you read, help is here! This post drills down on 11 SEO myths that may be sabotaging your blog traffic, and what entrepreneurs and bloggers should do instead to get seen by as many people as po Read More

It goes without saying that competition drives innovation. While your goal is to ultimately be the best, as a business owner, you simply cannot build a suitable business without competitors consistently trying to improve their business as well. Therefore, learning from your competitors is crucial w Read More

Having happier employees could likely mean that they'll be more loyal to their job, harder working, and will provide better customer service. For those reasons, it's in your best interest to ensure that you're doing your part to raise employee morale at your business. Here a few idea to try out. Read More