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Strong brand positioning involves reviewing a combination of internal and external factors.

Part of branding is self-reflective—recognizing and articulating your special strengths and unique capabilities. Uncovering the benefits of your product or service that really matter.
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As a marketer, you know that the concept of useful marketing is still about connecting people with a brand in the hope that they will buy something.

Have a look at these 18 useful tips for smarter marketing. Read More

Learn 7 productivity techniques that really work. Battle-tested tips from the trenches of business warfare. Read More

For companies focused on aesthetics and creating something beautiful, there’s a time where the founders need to shift towards their product — look inward and think deeply about the problems it solves, who’s it for and how to refine user experience.

For product-focused startups like Process Stree Read More

Organic reach on social media has been declining for years. Is it finally time to give up the ghost? Read More

Okay, I’ll be the first to admit that the headline for this post is kind of silly. But let’s face it, data, analytics, metrics and the like are just not some people’s cup of tea. (Yes, another cliche.) Read More

It seems like every day I hear from an aspiring entrepreneur who doesn’t know where to start, or doesn’t have the time or expertise for all the mechanics of starting a business based on their great idea. While I can route them to hundreds of resources on the Internet for individual pieces of this t Read More

Is Twitter dead? Probably not.

Twitter is giving full access of its Tweets to Google.

Twitter is making use of this traffic without logging into the platform.

If you are a blogger, marketer or in business, Twitter should be a part of your overall social media campaign. It is vital to tweet Read More

Introducing new policies to ensure a safe and productive workplace makes sense on all sides.

Unfortunately, if your employees don’t know about your policies, it won’t do a damn thing to solve your company’s problems. In other words, if your employee handbook doesn’t get read, you’re fresh out of Read More

Too many people are using direct marketing techniques in an inbound marketing environment. The result is often bad sales techniques, damaged reputations and a break down of trust. Read More