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Most content marketers don't realize that half the battle when it comes to writing content is promoting it to influencers and people you write about.

Today, there are thousands of powerful tools available to help your business maximize the effectiveness of a shrewd content distribution strategy Read More

Since the dawn of email automation, marketers have been obsessed with a single metric: click-through-rate (CTR).

Naturally, this obsession comes with good reason.

While open rate is little more than a vanity metric reflecting your ability to write compelling one liners (i.e., subject lines) Read More

If you can follow up in a way that isn’t pushy, by instead engaging leads in a transparent, personal and helpful manner, it will strengthen the relationship, build brand equity, keep you top-of-mind, and help advance the buyer along the funnel. Read More

The Internet is an amazing way to discover new things and communicate with others, but it is also quite an unsafe place, where attacks happen all the time. Website hacks can compromise the work of businesses and companies, especially by taking down the content and relevant means by which they commu Read More

It’s well known that these days, online customer reviews are one of the first things a potential buyer peruses when deciding whether or not to make a purchase. But customer reviews are also becoming increasingly unreliable, and buyers more savvy in their ability to spot fake reviews. Every company Read More

DDoS attacks are among the worst threats of recent years. According to research conducted by Incapsula a single attack can cost a company an average of $40,000 per hour and recent studies indicate that almost 75 percent of organizations have suffered at least one DDoS attack over the past 12 months Read More

Do you need to spend less time on repetitive social media tasks?

Are you looking for tools that let you balance automation with a personal touch?

In this article, you’ll discover nine tools to help marketers save time while maintaining a human presence on social media.

Just like any relati Read More

Boostrapping builds character. There are endless ways to finance your ideas, but there’s nothing like marketing a startup with a modest budget to encourage innovation. Limited funds give you an excuse to flex your creative muscle and truly share your vision with the world.

Don't rely on the sam Read More

LinkedIn truly turned into the B2B prospecting powerhouse that it is today at around the turn of 2011, when the platform’s user base crossed the 100 million mark. There are, however, many misconceptions about LinkedIn’s potential as a B2B prospecting platform. Read More

Bessemer Venture Partners is leading a $22 million round for Yotco, a startup trying to make user generated content more reliable for gaining new customers. Read More