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How does inevitability connects to Brick-and-Mortar Stores’ push for Identity Transformation? Because, it is high time that these stores accept infiltration of technology in Retail environment as an inevitability and push themselves to undergo identity transformation, adapting and internalizing the Read More

Have you considered sponsoring charities for your business? It can be good for you. Here's why you should consider it. Believe it or not, it can actually help your business. Read More

The word blogging and blogger is still very much popular especially amongst young people. But there are some serious misconceptions about blogging and making money online through it. The infographic below offers some good points about common blogging mistakes bloggers should always try to avoid. Ch Read More

Over the last decade there’s been an explosion in mobile phone usage. As marketers, we’ve had to adapt to this growing trend in order to stay relevant and continue to reach the right audience at the right time. Companies like Google, Facebook, and Twitter have been toying around with geo targeting, Read More

One way to avoid annoying your audience with old posts? Try publishing posts with ends dates on Facebook! Read More

Fancy starting up a business in the United Kingdom but don't know where or how to begin? This post (and infographic) can be your lifesaver. Read on. Read More

In their passion to succeed, too many entrepreneurs treat friends and family investments as “low-hanging” fruit, only to find out later, after a stumble, that the pain of lost relationships is greater than the loss of their beloved startup. Other entrepreneurs never start their adventure, because t Read More

Mobile has been rising for quite a while now, and as a marketer, I have been invited by Google here in Malaysia, where I attended a small conference: "Mobile Leadership Program".

In this conference, Google shared some data and stats about how marketers should approach Mobile Marketing Strategies Read More

Do employees at your customer service call center feel like they’re dealing with more frustrated customers than ever before?
New research from Mattersight offers some insights into why this might be. According to Mattersight, more than two-thirds of customers who speak to call center reps feel fru Read More

Microsoft has decided to end the unlimited OneDrive storage option for Office 365 users. And how big a deal it is to you depends, to some extent, on how much of the cloud storage service you use.
According to Microsoft, the reason for scrapping the unlimited model is, “Since we started to roll out Read More