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Reputation management is a hard thing for many organizations to understand because it's not measurable. Gini Dietrich provides eight steps to get you going Read More

Reputation management is a hard thing for many organizations to understand because it's not measurable. Gini Dietrich provides eight steps to get you going Read More

With the massive increase of social media over the past few years, it’s now possible for anyone to have some kind of online presence. Because of the opportunity to have multiple social platforms, maintaining a squeaky clean presence is all the more important. Regardless of whether or not you are lo Read More

What we have learned about SMS marketing shows that it is a viable and valuable marketing option for virtually any small business or organization. Read More

Every new business quickly realizes that revenue coming in every period on a committed basis is the Holy Grail to survival and growth. According to many experts, getting new customers is five to ten times harder than getting additional revenue from existing customers. Thus the subscription model (l Read More

Business blogging requires a strategy - let’s break it down as to how you can create yours. Includes free worksheet to build your blogging strategy. Read More

It is all about website conversion these days! Your conversion rate is more important than your traffic number. Find out how to boost your website's conversions. Read More

How often do you look over a bill that your insurance company paid? Here's why you should, what to look for and how to understand inflation. Read More

The business intelligence for omni-channel platforms should encompass the facility to conduct new marketing experiments and measure their attribution rate. It is important to remember that with predictive intelligence, communication becomes real-time. Read More

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Social proof is a buzzword that has been floating around for some time now, and the term is gathering ever-increasing momentum in online marketing circles. The idea that someone else´s experience will somehow help us predict Read More