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Business blogs can be the cornerstone of a powerful marketing strategy. The content you publish regularly for your preferred audience can establish your position as an expert or your company as a leader in your industry.

Your business blog is a respected source of valuable information. Read More

Business owners should be excited for Small Business Saturday this weekend! Here is a short list of ways that they can ensure that they will be prepared before the weekend. Read More

Rochelle Kopp will be conducting a special evening seminar near Detroit on December 4th. Aimed at Japanese who are working in the U.S., it will focus on techniques for communicating effectively with American colleagues, subordinates, customers and suppliers. Read More

We visit the Granny’s Finest team in the Netherlands, discuss habit-forming products with Nir Eyal and talk fairtrade jewellery with Alan Frampton. We also meet Cathy Ridley from MovePlan, chat with and the duo behind Tavistock Tutors and hear from the Winkreative team on how brands move across mar Read More

Are you struggling to write more efficiently and effectively? These 7 writing tips will help you create engaging content while increasing your productivity. Read More

In 2010, Amex announced a new campaign: Small Business Saturday was designed to build awareness, drive sales away from national retailers and towards local businesses and, ultimately, get more people to use their American Express card. The genius of the campaign was that it positioned Amex as a hero Read More

A campaign launched by Apple will now allow its customers support the initiative of World AIDS Day 2014. Apple has announced that in this campaign it plans to donate a part of the money received through app purchases on the App store to a Global Fund which helps people all over the world fight AIDS Read More

In the recent years businesses in Pakistan have also taken route for eCommerce websites. This for some businesses has worked out; yet others face certain challenges to operate through a business website. Read More

You know that panicked feeling you get when you go to reach for your cell phone—and can’t find it anywhere? (Until you realize it’s in your other hand…) You just might have nomophobia: the fear of being away from your cell phone. Coined as a part of a 2010 study on cell phone addiction, the word is Read More

I’m occasionally amused by some of the comments and responses my blog posts provoke. Not long ago, I published a post, The Best Sales Person I Ever Known. Read More