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The Halloween costume you choose reflects your personality. Guess what? So does the web content you publish! Read More

Effective marketing requires more and more content as different platforms become available. It can exhaust your creativity and monopolize your time. As a small business owner, you can’t afford the overhead required to hire a full time team of marketers to cover all the bases. What can you do? Read More

In less than 4 years, TSM's donation program grew 240%, cumulatively raising $190,000! They credit their success to their implementation of Sumac Fundraising Software. Read More

Years ago, I felt like I was living a little bit of a lie. Everything I put out there on my website was focused strictly on business, both client attraction and marketing. However, when you get more familiar with my work, you can start to see what’s on the inside: my spirituality. Read More

I thought it would be fun to list a few fun facts that you probably don’t know about me and that would help you get to know me a little more, especially if you’re new to my blog. If you want to keep in touch with me on a weekly basis, click to make sure you don’t ever miss a blog post. Read More

Large companies with enormous sizes do offer economies of scale, but, profitability is what matters in the end. The most important aspect to examine or evaluate in a business is its profit margins.
Companies across the world are evaluated periodically by various agencies like Forbes, Fortune Globa Read More

Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’ For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers.

But, it doesn’t have to be.
Read More

Over 25 years ago, Michael E. Gerber wrote a best-selling business book called The E-Myth: Why Most Businesses Don’t Work and What to Do About It. The E-Myth (“Entrepreneurial Myth”) is the mistaken belief that most businesses are started by people with tangible business skills, when in fact most a Read More

Logos play an important emotional role in influencing decision making, particularly when information or time is limited. Take a second to sit back and think about your favorite brand. Maybe it's a sports brand, like Nike. Or perhaps it's a luxury brand, like Mercedes or BMW. Read More

Change is hard. I see entrepreneurs every day who are trying to change the world with a new idea, and startups that are trying to survive their hyper-growth phase by changing processes to meet demand. In both cases, it’s easy for them to become frustrated and give up, since most have never been tra Read More