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Just like Twitter or Facebook were when they first came out, Snapchat still seems foreign and new to most businesses. However, there are several benefits to using Snapchat to announce new products, humanize your company, and stand out from your competition. Read More

When we think of tax time, we often focus on our federal returns. However, the truth is that you also have to think of your state return as well. If you’ve moved, though, you might have multiple state tax returns to file this year. Read More

Social media certainly isn’t the only thing that small to midsize businesses (SMBs) can do to connect with their customers, but it is a channel that many are using.

Want to get the most out of Twitter for your SMB? Here are some great tips to get you started. Read More

The 13-year-old Noah Cahoon, CEO of Paper Box Pilots, gets the attention from Shark Tank investors Kevin OLeary, Barbara Corcoran and Robert Herjavec. Read More

Economic and financial heuristics explain how people's money related decision making is influenced by psychology and sociological trends. This is relevant in the marketing profession and to corporate strategists because purchase decisions, stock market investing and other financial decision making Read More

A website's conversion rate is the percentage of the site's visitors that perform an action deemed to be desirable e.g. making a purchase, calling a telephone number, submitting an inquiry form or engaging with a live chat function. Read More

The fastest way to the blog cemetery is to write a nondescript, vague blog that has no focus, no central theme, and no specific audience.

Once you have your main concept in place, the next most important step is to determine for whom you’re writing your content. Read More

The fastest way to the blog cemetery is to write a nondescript, vague blog that has no focus, no central theme, and no specific audience.

Once you have your main concept in place, the next most important step is to determine for whom you’re writing your content. Read More

What is one surefire tip for helping your team refocus after a long summer?

The following answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupColl Read More

The effort required to launch a new venture can seem daunting. Of course, specifics vary based on the type of business you're establishing; manufacturers face unique challenges, as do retailers and consulting firms. But once you have your concept and your finances in line, there are some basics tha Read More