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False fears among employees can create disaster, particularly if you're not a great communicator. Develop internal communications processes to prevent it. Read More

The space that exists between writing fiction and writing non-fiction is scary. But for me, I can't have one without the other. Read More

The space that exists between writing fiction and writing non-fiction is scary. But for me, I can't have one without the other. Read More

Unfortunately, not everyone can be the inventor of an exciting product like the Snuggie or the Keurig.
As business owners, there are many products and services that are necessary in the world but aren't necessarily easy to market. Read More

Monetizing your website by promoting products and services and earning a referral commission can be quite lucrative. However, be careful to balance the amount (and type) of promotional content otherwise you my risk your site being viewed negatively by the search engines (i.e. “thin affiliate site”) Read More

A 500 internal server error is both annoying and is a nightmare to website owners. Find out what you can do if you encounter one.
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Some think that the rise of DNC registers will truly challenge telemarketers and some even hope it will finally put an end to what they deem as an intrusive marketing practice. They are half right. It does challenge them because it's with these lists that you'll know who to turn to when it comes to Read More

Twitter's native retweet is the quickest way to share someone else's content, but it's the least effective type of retweet.

The article reveals five reasons why the native RT button isn't effective and it shouldn't be used by marketers (including bloggers). Read More

In the event that your business falls victim to an unexpected disaster, having a plan in place that can allow you to respond quickly and effectively can make the difference between a recovery and permanent damage. Read More

Every single customer of yours has at one point gone through each of the 7 buying cycle stages. Learn how to attract customers! Read More