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Having a social media presence is a marketing must in today's web- and mobile-centric climate. Consider branching out from the big networks and more closely curating your social strategy by leveraging one or more of these niche channels. Read More

Direct mail marketing provides the best return on investment. Here are 5 tips that enable you to do it at low cost. Read More

Tired of asking yourself, "What should I blog about?" Check out these 5 questions that will get your creative juices flowing on a regular basis. Read More

Not too long ago, I read an article on CNN Money reporting on a survey from Charles Schwab. The results indicate that most workers spend more time researching vacations and car purchases than they do retirement. Read More

Here are some quick gut checks and questions to ask yourself to determine what path you should embark on. Read More

This title will draw several immediate reactions. There’s probably a round of cheering from those who’ve been subjected to bad sales training programs. Simultaneously, there are a number who will be saying, “This is absolute heresy, how can you say this?” Read More

Running dry on blog topics? Here's a list of 10 ideas to get those wheels churning so you'll never run dry again. Read More

The email marketing market has been a one (ok maybe two or three) horse race since the dawn of email marketing software. The top banana, MailChimp email marketing software, has dominated this niche for many years and they’ve done a great job at that! Now there are pretenders to the throne, alternat Read More

Social media is a crucial communications platform for all kinds of businesses nowadays. Marketing with social media can play huge dividends if done properly. Ignore it at your peril.
But which department in your organisation has responsibility for looking after the social media pages? Is it market Read More

Writing a blog post and just publishing it will not fetch you readers. You need to execute a few important practices to drive maximum number of readers to read your content. These may include adding relevant links, posting content on social media, merging text and visual content... Read More