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While the primary task of a brand page is to create strong brand positioning and awareness, it's important to understand how to use Facebook the right way. When it comes to social media marketing, Facebook can give you even more if you know how to grab and hold your audience's attention.

Here ar Read More

In the rush to get on the front page of Google, a major SERP opportunity stands out as the most useful and most relevant available: featured snippets. Read More

Looking for news ways to engage your Twitter following? Learn all about Periscope Producer API, a new tool that makes it easier to live-stream from any device. Read More

YouTube isn't just a video source – it's also one of the most popular sites for gathering information and news, right behind stars like Facebook. If YouTube video content isn't part of your marketing strategy yet...well, that should probably change sooner rather than later.

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Reddit is often the birthplace of all kinds of memetic content — typically, when something hits the front page of Reddit, it ends up spreading way past Reddit. This is both because of the site’s popularity and because of the demographics of its user base. Most people using Reddit are fairly Interne Read More

If you’re looking for a way to manage your social media accounts, you may want to give Social Jukebox a try.

Social Jukebox is an automated social media management tool that allows you to load content into a “jukebox” and schedule how often you want your social media posts to go out. This system Read More

Last week, big brands jettisoned parts of their digital advertising budgets after they realised their ads were appearing next to jihadist preachers on YouTube.

Will this spell trouble for Google, their stock and revenue? Read More

SEO audits are the cornerstone of every SEO specialist’s work with clients. So how should SEOs go about conducting audits and what important steps should be kept in mind? We’ve got answers for you in this episode of Search Engine Nerds. Read More

I tell entrepreneurs that Google was an “exception” to all the investment and startup rules, but I’ve always wondered what it takes to be an exception. Since every business is built by unique individuals, I’m totally convinced that exceptional people are the key to an exceptional company. Read More

Learning how a company creates content, what channels it uses to deliver that content, and to whom they’re marketing, can give you valuable insight on how to create and use your own content. Watching customer reaction to a company’s content marketing will also provide useful information, such as th Read More