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A “Certificate of Good Standing” indicates that your business has filed all reports and paid all the necessary taxes and fees with your state’s secretary of state office. Incorporate.com says to think of your good standing certificate “as a kind of ‘snapshot’ of your business’s compliance status.” Read More

People make a decision to open your email before they even get to the meat of the content, just based on who it is coming from. Here are 5 tips to keep your brand relevant by email. Read More

Facebook Reactions turn one year old with 300 Billion Reactions used on Facebook posts. From "Haha," to "Wow" "Sad" to "Angry," here's why we love to hate them. Read More

Many people learn their management skills through years of trial and error. This is inefficient, costly and often painful. It is better to be properly trained in the key management skills in the first place. Read More

I’ll never say you need to hire me or anyone else. If your goal is to reach more customers/clients/patients in the local search results, you may or may not benefit from a third party. I often tell clients and others that they should farm out as little of their local SEO as possible.
Still, if yo Read More

In 2009, whether you were a golfer or not, you likely heard about Tiger Woods. It started with a drama-filled Thanksgiving night with his wife. It ended with a public apology the following February. Read More

When the centre of concern is the customers, why don't you think like a customer for a second? Bulls eye! Just walk a bit in their shoes and you would know. Ok. You have got customers. Now what next? Are your customer care representatives waiting to help them through everything? Is it possible for Read More

If so, what actually is a growth team? Why are so many other growth teams obsessed with micro-optimizations and tactics? How do we take a step back and think more holistically about this set of problems? Read More

If you are always creating new content, it can burn a deep hole in your marketing budget…

A great way to publish more content, without actually creating more, is to recycle the content you already have and that of other credible sources in your industry. Read More

Finding it difficult to reap from your blogging efforts? You are not alone. A lot of business owners are finding it difficult to get a good ROI from their blogging efforts. The question is, what do you do to reap benefits from blogging? Find out below. Read More