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Discover the differences between rebranding and brand evolution, and get practical tips for evolving your brand and connecting with your target audience. Read More

When marketers measure website traffic they are interested in visitor data not just the number of visitors, learn more here. Read More

What is a lead magnet? And what steps do you use to create a lead magnet to win clients? In this video you'll learn more about what exactly a lead magnet is. You'll also learn how to create effective lead magnets that bring you in new clients and new revenue. Join us for this most important convers Read More

These young entrepreneurs share the management lessons from their best bosses and how those lessons impact their day-to-day work or leadership style. Read More

We’re having a discussion in one of my Facebook groups, after someone asked how much they should pay to hire a freelance writer to do some ghostwriting for them. I suggested $500 for 50K. Read More

One of the simplest questions I get from aspiring entrepreneurs, and ironically one of the hardest, is “How do I start?” I want to tell them to just start anywhere, but I realize that most have no idea where anywhere is. They just aren’t prepared for the life they want, and are really asking me how Read More

Too many entrepreneurs I know still believe that that their great idea will carry the startup, and they may even minimize their own value, especially if they have introvert tendencies. Yet most investors agree that the “idea” is worth nothing alone, and it’s the entrepreneur execution that counts. Read More

If you want to know how to implement changes in your small business, the answer is to start with simple steps. You also may have to deal with resistance along the way. You personally may have difficulty making changes that last. And your team may have difficulties changing the way they've been doin Read More

In today’s digitally-driven world, there is perhaps no bigger threat to businesses than a security breach. As data inches closer to becoming the world’s most valuable commodity, businesses are collecting masses of personal information; using it to understand their customers and provide better exper Read More

Are you struggling to find the right target audience on Instagram?  Finding your target audience is very important, especially on a social media platform like Instagram. For businesses, having the right audience can lead to more sales. And for influencers, it can mean better clout (and revenue).   Read More