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I sometimes hear from smaller companies that the move to a data-driven organization is a scary one, in particular, when the rubber actually hits the road (i.e. when the fun of wrangling, analyzing and interpreting actually kicks in). Read More

Join Unconvention on the 23-25th of January 2017 and meet together with young Europeans with innovative ideas from major European Innovation hubs and those who can support them #GrowGlobal: successful entrepreneurs, investors, academics, experts, top EU leaders, top policy-makers and corporate exec Read More

The update Twitter users have longed for is finally here! Images and links at the end of tweets will no longer take up any of your precious 140 characters. YAY! This opens doors for much more in depth communication on the social media network. The 140 character update did not come alone, and in th Read More

The year was 1999. Using the power of the burgeoning internet, a mysterious marketing campaign scared people into believing it was real. This is the chilling true story. Read More

Snapchat, the new-ish social network which allows users to super-impose cartoon dog faces on to their own, has just committed suicide.

Last weekend the company rebranded to Snap Inc and released Spectacles – a pair of glasses with cameras on.

We’ve seen this before, with Google Glass. Google Read More

Search engines love content. That’s what they eat all day long, and they use HTML code to figure out what all those web pages say. The problem is that sometimes they don’t know what you mean by what you say. Read More

Brand content tends to be created with either SEO or reputation/brand-enhancement in mind, but rarely with both, as if they were mutually exclusive. It’s difficult to say why that happens in all cases, but in our experience with larger brands, it’s often a result of who has ownership of the content Read More

If you’ve been reading our marketing automation hub, you’ve seen lots about the right ways to automate your marketing. Welcome messages, auto responders, drip campaigns, customized messages. All these are great to automate, easy to maintain once you’re over the content creation hump. But we’ve not Read More

Promotional products are a great way to connect with customers and keep your brand on the top of their minds without directly advertising--Do you have swag? Read More

This article, the first in a 3 part series looks at the first steps in finding a small business idea. Read More