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In today's economy, lots of us have side gigs that we do either for fun or perhaps for some extra cash. But how do you know if your side hustle is a real business or just a hobby? Read More

You've probably heard the idiom; tip of the iceberg. Creating and managing a website is a good example of the analogy.

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Do you know if you're pricing your product correctly? I've always struggled with this, so I asked pricing expert Kelly Berry to write about it. She even included a [FREE WORKSHEET] to help us all out! Read More

How is it that this seemingly niche mobile game skyrocketed to such astounding popularity after only a few days? Most of it boils down to a handful of clever marketing principles, all of which can help you in the promotion of your own company and products: Read More

Learn when the best (and worst) times to post to social media are, why it matters, and how to optimize for your business. Read More

On June 29, Facebook’s algorithm change rocked the content world. The social media giant announced it would start prioritizing posts shared by friends and family over content from publishers and brands. That’s bad news for brands that have come to rely on social media sites like Facebook as a major Read More

In 25 years I have never met a person in sales who loves it that is failing at it.

I have met a lot of sales people that do love their profession and they all have two things in common — they make money and they KNOW what they are doing. Read More

Charitable companies governed by Section 8 of Companies Act, 2013 enjoy quite a few benefits since their sole object is not to earn profit but to benefit the society.
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The audiences of the new-age are starved for fresh ideas and are on the lookout for compelling content that is also powerful enough to please both heart and mind. To stay abreast the increasingly tactful competition, one has to get the right message across to the right target audience, at the righ Read More

Small-business owners are known for wearing multiple hats. Often, they’re all-in-one CEOs, HR departments, project managers, and marketers. And not only are they on busy schedules, but they’re also on tight budgets. Small businesses usually can’t allocate the same amount... Read More