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Corporate identity plays an important role in communicating who you company is and what you stand for. It’s an extension of your brand and a visual representation of it. That’s why it’s important to ensure that the first impression you make is memorable for the right reasons—not the wrong ones. Read More

Why is direct mail amazing for small businessess? Find out how customers react to direct mail, what audiences crave, and how your business can easily start a campaign! Read More

Thinking of incorporating a cute four-legged creature into your company’s next marketing campaign?
If you’re doing this on the web, you may naturally think that cats would be the way to go. After all, there are some pretty famous online cats and cat memes. Grumpy Cat, LolCats, Lil BUB to name a Read More

There are a few, telltale signs that an employee might be ready for a management position within your company and ready to take on a small team of their own. That’s why we asked 11 entrepreneurs from Young Entrepreneur Council (YEC) the following question:
“What is a telltale quality of someone wh Read More

In recent years, crowdsourcing has become a popular method of outsourcing everything from simple logo and Web design to advanced engineering for NASA.
The technique is seen as controversial by some in the small business community. After all, crowdsourcing usually involves a system where multiple d Read More

What’s to blame when you can’t hit to-do list zero? It’s not that you have too much to do, or not enough time — you’re getting in your own way. Read More

My friend Sally is still not ready to tweet yet. She like others I’ve met along the way find Twitter difficult to understand. I was with another customer yesterday who said “that will be the day I tweet.” (He just got started with Facebook). The Guardian wrote a little while ago why do normal peop Read More

Thinking of new ways to market your business? We’re giving you 5 strategies to use Snapchat to maket your business. Read More

I realized the other day that my business wouldn’t exist if it wasn’t for content curation.

When I was working for other companies, figuring out my place in the marketing world, it became clear that I also needed to work on my personal brand (regardless of how much I disliked that term at the ti Read More

Your managers may need help to fulfil their role, because they were not originally hired on the strength of their management skills, but for their technical skills and knowledge. Read More