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Some say the party plan business model is dying, that virtual businesses are the wave of the future. But I disagree, this business model is all about the experience!

Keep that in mind and you will realize that this type of business will go on forever. Read More

The mobile web is bigger in size and scale. Brands need to increase their presence on the handheld platform, or else they’d miss out on potential customers. They need to put the stress on app marketing, use voice searching for their benefits and be careful with redirects to make safe usage. Read More

I started thinking about the tactics I use that go beyond the basics. I’m a professional marketer, so I inherently know about a few strategies that perhaps the average micropreneur doesn’t. So I should share them, right? Okay, here goes! Read More

Most small business owners are buried in email. This is discouraging since they don’t always get to answer the important ones. Business etiquette suggests that each email should be replied to within 24 hours. Read More

Microsoft introduced a new “reporting portal” that’s just recently been rolled out to the public.

Among several fresh features, the reporting portal is now showing the different user’s activity within the Office 365 Admin Center itself.
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It’s a little something called “sending and receiving emails” and according Radicatti Group, the average person sends and receives 110 of those bad boys each day.

I’m not sure if you realize this but . . .

There’s a hidden “screw you” in those numbers. Read More

Times are tough for the oil and gas industry, and marketing budgets for events like OTC 2016 have been slashed. We've got a few timely tips to help you make the most out of this year's conference, even if you're down to a shoestring. Read More

Being a customer service representative in today’s digital age is equally a blessing and a curse. On the one hand, it's easier than ever before to connect with customers anytime by means of a number of various communication channels. On the other hand, customers essentially expect that you'll speak Read More

We've put together this list of the best time and expense tracking apps for freelancers. These apps bring together tools to help you keep track of the no-fun bits, from invoicing to expense reporting. Read More

Here are some things to think about before you entrust the customer experience to a self-service platform. Read More