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Let’s see how you can turn your website into your gate for clients to walk through and how to get targeted traffic to it that will be easily turned into buying customers. Read More

It turns out that friendly customer service is worth millions and millions of dollars. Find out how your call center can deliver friendly services. Read More

Marketers use a variety of metrics to collate, crunch, and calculate how their content performs in social media. Metrics such as shares, retweets, and views are often the easiest and most obvious to gather, but they may be the most deceptive and unreliable when evaluating whether your content is ge Read More

There are a variety of ways that marketers can influence online consumers into purchasing a specific product from a specific business, and social proof is one of the most effective. Social proof has become an important part of the purchase decision-making process for many shoppers, whether they’re Read More

In a comment to my post last week on steps to making your way in social media, a reader on BizSugar asked, “Hi Rachel, So what would be your top tip for choosing the right social media channel/channels for your business? "
Find out my response - and more! Read More

Working from home office provides great benefits if done right. Here are 10 essentials you need to have to create a perfect home office. Read More

Every entrepreneur realizes that change is now the norm, and they have to adapt their business quickly to survive and prosper. In fact, the best entrepreneurs seem to see breakthrough changes coming even before they really happen, and are able to turn them into huge new opportunities. In the trade, Read More

New opportunities for growth are springing up in this Friday Franchising News! Read on to find out how the franchising industry is embracing growth and development. Read More

Every startup founder rightfully starts out as the single leader of the startup, but as the business grows, many entrepreneurs struggle with relinquishing any control, or fail to recognize and allow other leaders to emerge. The result is that the business becomes dysfunctional as growth stagnates, Read More

In general, people really don’t look forward to the car buying process — new or used. We like the cars, just not what you have to go through to get them, including the amount of time to complete a purchase, negotiating a price, getting a good trade-in offer, dealing with salespeople and understand Read More