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I have studied consumer psychology in order to maximize sales. Imagine yourself in this situation: You are in a store and you see a table that is marked SALE. You want to save a buck as much as anyone so you head in that direction. As you approach it, you start evaluating the items to see if any Read More

The entrepreneurial journey can be a lonely one; you are surrounded by people with thoughts of failure as taboo, by people who don’t accept taking risks, and by naysayers saying “See! I told you it won’t work!”. Staying motivated through tough times can be difficult, and you will like all entrepren Read More

Yes, people buy from people, and more to the point people like them. If you want to engage decision makers, act decisively! Read More

There are several qualities that good tech investors have in common: patience, focus, determination. But there’s another quality that might help determine successful investments: nerdiness.
It’s likely not one you’d immediately think of, but John Lilly insists it’s the truth. A self-proclaimed “al Read More

Why executives need to pay attention to corporate culture to grow business and build lasting organization. Read More

It costs 6 times more to attract new customers than to retain existing ones. Customer loyalty solution from MoPals can help build loyal customer base. Read More

A company car can provide convenience and motivation to employees. What should you consider when considering providing company car to balance benefits and cost. Read More

With large number of start-ups vying for the attention of customers and investors it is difficult to stand out. Use these tips to break into the tech industry. Read More

Setting up eCommerce website is now easier than ever. Here is a review of one such product - WixStores - that helps to deploy and run eCommerce website with minimal effort. Read More

Obtaining money for the start-up is no easy task. Several unconventional sources can help entrepreneurs obtain funding. Here are the pros and cons of that approach Read More