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Small businesses often encounter cash flow issues, which affects their ability to meet employee payroll (and pay bills). If this is a regular occurrence, some changes need to be made within the business. Read More

Why is it important to adopt the principle of Under Promise and Over Deliver to manage the customer expectations. Customers who are pleasantly surprised with positive experience with your business will keep coming back to your business day after day. Read More

If you said word of mouth, you’re close.  You were so very close. The best kind of marketing is cross-promotion.  Cross-promoting your business, product and/ or service with another non-competitive ( the key word here: non-competitive) company and product is the most ideal way to get and give expos Read More

Getting involved with social media can be confusing to small businesses, so here are some tips on how a small business can get started with social media. Read More

KISS is an acronym for “Keep It Simple, Stupid”, and it tells us that the simplest way, is often the best. Marketing is littered with failed campaigns and projects that were unable to achieve their objectives, and have been abandoned. Over complicated competitions, branded social networks, points b Read More

Ever heard the aphorism that says “Success is failure turned inside out”? Indeed outstanding individuals, inventors and entrepreneurs know this and so they don’t toy with it. They know that for you to hit good success you must have hit failure.

Wouldn’t it then be right if we said that success i Read More

How quickly your small business waxes stronger in market depends on how well you manage it. A well-managed small business grows into a very strong brand within a short period, while a poorly managed one wanes into extinction.

Managing a small business is not difficult, but you’re likely to make Read More

Many entrepreneurs set up routines that include both good and bad habits. The most productive are self-aware enough to know which habits they need to break and how they should go about doing it. Of course, it’s easy to get caught up in a variety of both good and bad habits as an entrepreneur becaus Read More

Top articles from 2012 from our blog on small business covering marketing, social media, pricing, employees and management. Read More

What would it be like to devote time to the things that are higher on your priority list such as business development or marketing. Or take a real holiday while your business hums along? Put your time, skills and energy to better use to grow a thriving business! Use your CEO Mindset to design your Read More