ArmadaIG voted on the following stories on BizSugar

Software License Fines Fall Hardest on the Smallest

Avatar Posted by ArmadaIG under Legal
From http://www.midmarket.eweek.com 6170 days ago
Made Hot by: on December 24, 2007 5:24 am
Most small and midsize businesses aren't even aware when they violate a software license, according to software industry sources, but that doesn't stop the fines from piling up. Nearly 90 percent of the fines collected annually by the Business Software Alliance for software license violations falls on small and midsize businesses, many of whom h Read More

8 important consumer trends for 2008

Avatar Posted by Becky under News
From http://trendwatching.com 6170 days ago
Made Hot by: on December 12, 2007 4:43 am
Here are eight trends to watch and capitalize on in the new year. Read More
Not so long ago, IPO was considered a four-letter word. After the IPO bubble burst in 2001, there were so few small businesses that could go public that it seemed as though the opportunity was lost forever. But if the momentum building in 2007 is any indication, the curse may finally be lifted. This year, IPOs are on track to exceed--in both numbe Read More

Marketing Executives Identify Top Marketing Trends, Concepts in 2008

Avatar Posted by suzyQ under News
From http://www.marketingcharts.com 6174 days ago
Made Hot by: on December 10, 2007 6:25 pm
Web and green marketing are hot; Boomers are still the most important demo, though women, Gen X and Y, and Hispanics are catching up; and marketing basics are more important than ever, according to (pdf) a new survey of marketing executives conducted by Anderson Analytics. The survey focused on top marketing concepts, buzzwords, global areas of op Read More

10 Things You Should Know about VOIP

Avatar Posted by mssux under Technology
From http://www.eweek.com 6174 days ago
Made Hot by: on December 11, 2007 1:08 am
If you're not on the VOIP (voice over IP) bandwagon yet, you're likely planning to jump on soon. With Microsoft's entry into the space last year, VOIP has gotten more attention than ever before. Both large and small companies alike are adopting the technology, and the choices---as well as the complexity—are increasing. Here are 10 things to keep i Read More

Why Customers Write Reviews

Avatar Posted by JohnH under News
From http://www.bazaarblog.com 6177 days ago
Made Hot by: on December 6, 2007 1:04 am
Because reviewers want to help others—that's the short answer. We just announced the results of a study we executed with Keller Fay Research to understand the intentions and motivations behind reviewers. Overwhelmingly, the survey found, reviewers are motivated by goodwill and positive sentiment. Read More

Online retailers too focused on innovation rather than customers needs

Avatar Posted by Shelly under Online Marketing
From http://www.grokdotcom.com 6177 days ago
Made Hot by: on December 7, 2007 11:27 pm
How Much Money Do Retailers Leave on the Table? A 2007 study clearly shows that online retailers are not capitalizing on the customer experience and are overly focused on innovation while ignoring the basics. With all the investments and improvements within the last five years in redesigns, usability, analytics, multivariate testing, and the incre Read More

Do Customers Come for Price or Convenience?

Avatar Posted by JohnH under News
From http://www.emarketer.com 6180 days ago
Made Hot by: on December 6, 2007 1:04 am
Data from Nielsen Online sheds some new light on the matter that is so important to merchants—online and offline—during the busy holiday shopping season. In an online survey of nearly 1,000 shoppers, 81% indicated that the ability to shop anytime during the day was why they chose to shop online during the holiday season. With 77% of respondents, s Read More

How Advertising Works Our Nerves (In a Good Way)

Avatar Posted by JohnH under News
From http://www.marketingpilgrim.com 6181 days ago
Made Hot by: Gauravkanghain on December 3, 2007 6:37 pm
At last, neuroscience is applying itself to understanding how that extremely artificial endeavor — advertising — engages our basic biological instincts. Two pieces of science news will interest marketers. First, the more we can anthropomorphize products, the better we like them. Second, advertising can take the place of real memory in our beliefs Read More

Two Really Dumb Sales Questions

Avatar Posted by ArmadaIG under Sales
From http://blogs.bnet.com 6184 days ago
Made Hot by: on November 29, 2007 6:03 pm
Your sales manager probably told you to ask these question of every customer, but every time you do, you're shooting yourself in the foot. The dumb questions are: Do you have the budget for this? Who is the decision-maker? Don't get me wrong. You need to know the ANSWERS to these questions, but coming right out and asking them is about as effectiv Read More
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