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A new study found that 82.8% of small businesses do not track ROI on lead generation programs. The study also found that 52.4% of companies surveyed have no formal sales forecasting process in place. Read More

Entrepreneurship expert Guy Kawasaki presents "Art of the Start" at TiECon 2006, sharing time-tested wisdom on how to succeed in starting a new product, a new service, a new company, a new anything. Read More

Are you testing landing pages like a primate on steroids? Are you spinning wheels trying to unearth your next conversion rate boost? Here are four Web site areas that often are overlooked and misunderstood, and some suggestions on how you can improve them for better site conversion. Read More

Social software is a hot area in today's world. Short text messages connect a huge portion of the world's population and are a major carrier of social contact for a whole generation. On first glance, a lot of what goes on in these communications channels seems mundane and worthless. There is another aspect, though. These social systems, by allow Read More

These tips are meant for technology startups, but many of the ideas apply just as well for any startup. This is a collection of startup tips covering software engineering, infrastructure, PR, conferences, legal and finance. They describe best practices for an early-stage startup. We hope that you will find these tips useful, but also please rememb Read More

There are times where it can be difficult for small business to compete in the paid search environment. As the cost of targeting keywords on venues such as Google AdWords continues to increase, many small businesses are finding it difficult to keep pace. We recently encountered a scenario like this with a client's Google AdWords campaign. The mai Read More

Okay, so it may not exactly be a business tip, but considering how often I use Google in my business I thought I passs these extremely helpful tips along. My favorites are the currency converter and using the tilde to find related terms. Read More

A mention in a news article or television broadcast can have a big payoff for a little-known business. But small companies often struggle to get such media coverage. Most can't afford the big fees traditional agencies charge or in-house expertise to guide them. And solo efforts may yield only rejections or, worse, bad press. So many small compani Read More

According to Aaron Wall, "As an advertiser and a publisher I have ad CTR data spanning hundreds of millions of impressions and about a million ad clicks across a wide array of verticals. One of my early opinions on contextual ads and search ads was that people are far more likely to click ads if they are desperate, stupid, or ignorant. While I wa Read More

Here are eight trends that will have direct consequences to the success — and failure — of marketing efforts in the coming year. Read More