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How does a small apron business with an even smaller profit margin soar to the forefront of high-end denim design, manufacturing and distribution? Ask Marc Crossman, CEO of Joe's Jeans, who transformed this small shop into a world class denim company, distributing high-end product to the likes of Saks Fifth Avenue and Nordstrom. Crossman speaks a Read More

How will small and midsize business fund their IT spending next year? Don't be surprised if many turn to online peer-to-peer (P2P) lenders. P2P lending will continue to surge in 2008, even as the economy teeters on recession. According to the Wall Street Journal,"Roughly $100 million in new person-to-person loans will be issued this year [2007], Read More

There are banks and credit unions and loan sharks. Now you can add a new funding option to the list and it's one that small businesses, with good solid credit, may find extremely beneficial. Simply, the Lending Club uses social networking to hook lenders and borrowers together. It's like the Match.com of credit. Those with good credit reports ca Read More

Seth Godin is at it again. In his new book, “Meatball Sundae: Is Your Marketing Out of Sync?” — available on December 27th — Seth Godin dissects the 14 trends marketers need to embrace to avoid eating meatball sundaes, which Godin explains as such: A meatball is a worthwhile commodity. They are things we need and sold to everyone. The sundae is th Read More

An article from the December issue of the Journal of Advertising Research says that common word-of-mouth advertising by regular folks is more powerful than “key influencers.” Read More

Few things expose your work to greater security risks than latching onto a public Wi-Fi service. Most people don't realize the risks, and even fewer have the ability to perform the geeky tasks that would fix it.

Computer criminals can "sniff" the traffic in a cafe, or set up a fake hot spot that you might innocently log into. When that happe Read More

Terry Maness enjoyed being a Horizon Darts investor, but never intended to take an active role in the company. When her husband died unexpectedly nearly three years ago, Maness faced the choice of selling the company, closing it or stepping in to keep her husband's dream alive. “I have no business background at all,” Maness said. “I was completel Read More

With over 50% of all new businesses failing, there's got to be a better way. Building a successful business is certainly difficult. It's fraught with problems over sales, capitalization, and poor management, says Charles F. Goetz, adjunct professor of organization and management and a distinguished lecturer in entrepreneurship at Emory University' Read More

It's often been said that B2B selling largely consists of developing a relationship with the customer. Most sales pros think that a customer relationship should like a friendship. Wrong. You can be friends with plenty of people and never get any business from them. So here's a secret that Jerry Acuff, author of The Relationship Edge in Business re Read More

Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites.
by Kristina Knight Read More