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Geoff Alexander of Geoff Alexander & Company did a really great post titled “Vertical Marketing: Discovering a new prospect world by reinventing your message” which is a brilliant strategy to focus your sales and marketing efforts on specific verticals that you have had success working with in the past and make the most of that experience. Read More

These are the expenses too often overlooked when a new business is just getting started. Read More

An 8-step plan to optimize your Web site content for online search. Read More

Great article exploring the use of color in branding and questioning if the consistent use of color may be more powerful to the consumer in brand recognition than any brand mark comprised of words, images or a mix of both. Read More

A story told in the mid 90's about management decisions. Does this story have validity today? Read More

Perhaps as a tribute to its mainstream legitimacy, Twitter's turf has been invaded by at least two spammer-orchestrated scams. In the widespread of the two, users receive a direct message from a follower, bearing this or similar bait: "hey! check out this funny blog about you—", followed by a link to a webpage. Read More

From article: "I made a small list of things I'd recommend to anyone wanting to make 2009 their best year ever — coming up with a single life-changing goal, creating a mantra for that goal to keep them on track, simplifying their lives, making time for loved ones and themselves, learning to be in the moment — all of these are great tips, and I co Read More

Article exploring whether social media and marketing will "come of age" for b2b in 2009. Read More

BizBox columnist David N. Feldman discusses how you, the entrepreneur, can reconcile your main business with those additional creative ideas you have. Read More

Current Economic Policy Fails to Recognize that Main Street is Key to Recovery The mountains of money being given to banks, automobile companies, and so forth will not get this economy moving. It will be the entrepreneurs... Read More