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For many years, I've believed that people have the "power" to make their lives better. I'm a big fan of alternative health and thinking. So, when Dyan Garris approached me about a virtual book tour for her book Money and Manifesting, I was intrigued. In the last few months we have worked together on several promotional campaigns and I've learn Read More

The full name of the book is The Bounce Back Book how to thrive in the face of adversity, setbacks and losses. How is that for a mouthful? Karen Salmansohn has 29 books in print and has sold over 1,000,000 books. I figure there must be something special in her books, so I read The Bounce Back Book. The first thing you notice is the red rubber cove Read More

Oftentimes, people opt in to e-mail lists—whether it be for newsletters, promotions or information—and then just ignore everything that's sent to them. Those individuals signed up for your e-mails for a reason, even if their actions don't show it. For one reason or another, they've become inactive subscribers. It's your job to figure out a way to Read More

“If you can't stand the heat, then find a way to get used to, and beat it!” Here's my straightforward 5-step plan as to how to take control of your life and prepare your self to “beat the heat”. Read More

The results of a new study, conducted by consumer intelligence firm BIGresearch, into the media and shopping behavior of consumers at work, finds that Americans are spending 60% of their waking hours at work, more than ever before. Marketing chiefs are rethinking their ad budgets and advertisers are preparing to meet a new, highly coveted, yet ent Read More

Whether your market is B-to-B, B-to-C, or both, testing and optimizing even a few key aspects of your landing pages can provide major gains for your lead-gen efforts. The principles of the MarketingExperiments Conversion Sequence serve as a guide to optimizing your pages and your sales or lead-gen process to improve conversion and ROI. This Read More

Portfolio.com's list of must-read blogs for CEOs and other chief executives. (If I met a CEO who read all of these, I'd be impressed.) Read More

If a potential employer uses a social networking site to check out a job candidate and then rejects that person based on what they see, he or she could be charged with discrimination. According to Workforce.com, a site that helps HR reps stay current with all matters HR, employers who use the data available on social networking sites like Faceb Read More

For years, eBay espoused an egalitarian view that all of its sellers should be treated equally. But these days, the online marketplace is increasingly taking an opposite tack by offering discounts to its biggest sellers, hoping to lure more of their business. The change in tactics, which coincides with efforts to revive the company's grow Read More

Brand reputation, or what your customers think about your business, is crucial for any small company that wants to attract new clients and grow a business. What one customer says in a blog or product review can directly influence another customer's decision to choose you over your competitors. Here are four ways you can monitor your brand onli Read More