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It isn't often that we see a real, tangible result from the assorted bureaucrats, technocrats, plutocrats and republicrats that scurry around the halls of government. That probably explains why the various branches of the U.S. government get such low confidence ratings while the military, which thrives on concrete results, is at the top of the rec Read More

Bruce Rasmussen's engaging personal tale combines forthrightness and whimsy, beginning with a marketer's definition of trust (which he claims to paraphrase): "A can trust B if B has the opportunity to rip A off - and chooses not to do so." Embedded in a story about muffins are some pretty provocative questions that Bruce asks about our own or Read More

China may still have a Communist political system, but its economy is transitioning to capitalism. It has a growing middle class hungry to buy Western goods. Enterprising U.S. companies are investigating and some are capitalizing on the opportunities China presents. Just don't forget to do your homework before you expand. Read More

The US is the global leader in mobile internet adoption, with 40 million US mobile subscribers (15.6%) actively using the mobile internet, according to a white paper released by The Nielsen Company. In 16 countries tracked, the US leads in penetration, followed by the UK (12.9%) and Italy (11.9%). Advertising is becoming a common part of th Read More

How to justify steep prices and set your company apart from the competition. From the article: “Selling Value” consists of adding intangibles that convince the customer to pay a higher price than if those intangibles were absent. It does not consist of adding tangibles (i.e. things that cost your company something) to make a deal more attractiv Read More

Seth sums it up nicely. Small business is a weapon, not a reason to whine. Read More

The Small Business Administration and the U.S. Department of the Navy have signed an Agreement to improve federal contracting opportunities for small businesses participating in the SBA's 8(a) Business Development program. Learn what this could mean to you and how to take advantage of the opportunities that arise from supplying our Navy and Marin Read More

Why spend hours digging the Web just to stay up-to-date when you can have the critical information you need to run your business delivered directly to your inbox through RSS feeds or some of the many e-newsletters out there? Most e-newsletters are offered through free subscriptions, but don't get too carried away as managing your inbox could quic Read More

Does an economic slowdown necessarily mean that business-to-business marketers have to find even more ways to do more with less? Or can a downturn create opportunity for smart marketers to grow and thrive? In this guide to B2B marketing during a recession, Jon Miller answers these questions and share specific strategies you can use to shine wh Read More

Find out how to use software to drive traffic to your site. We all want traffic, more traffic. Here's some more ways to do just that: get more traffic. Read More