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Today is “Quit Facebook Day” where users around the world plan to delete their Facebook accounts in protest over recent privacy concerns. Currently there are roughly 29,000 individuals who have pledged to delete their Facebook profiles by the end of the day – making up only a small fraction of the over 500 million users Read More

The buzz around social media has created an atmosphere where marketers have an unquenched thirst for knowledge and tips surrounding incorporating social media into their campaigns or improving their existing social media campaigns. With summer nearly upon us, below is a list of social media books that you should add to your summer reading list. These books are listed in no particular order and have been written by some of the most well-known social media experts today. Read More

Social media is quickly becoming an integral part in the marketing mix for consumer brands. Marketers are using social media tools to monitor the conversations surrounding their brand, industry and competitors while also engaging in the community to build strong relationships. According to a recent report from Forrester Research, social media marketing spend is predicted to grow at an annual rate of 34%. Despite this, a recent study shows that most marketers are new to social media and others are still on the sidelines as they believe the landscape is still too risky and unproven. However, waiting too long to embrace social media may harm your marketing efforts in the future. Below are 3 reasons why every B2C marketer should use social media Read More

There are so many tactics to choose from it can be a trap to drop what you are currently doing and jump to another. Just think of this in terms of trying out different diets or exercise routines to get healthy. If you keep changing then you certainly will not get the results you want. The same goes for your marketing. 3 benefits of being consistent are.. Read More

Have you noticed how expensive viral marketing seems to be getting these days? About 6% of marketers’ digital budget is invested into viral campaigns. To be honest, I feel that this sum is ridiculous; given that it’s not a sure-fire way that the campaigns will takeoff successfully. Read More

At SEER, many of our clients already had a Google AdWords Account they were running internally or one that was managed by a different agency when they come to us. Having inherited and analyzed many of our clients past accounts, below are the top 10 most common mistakes I see being made by both individuals and agencies alike Read More

Whether or not you manage your paid search campaign internally or through an ad agency, one of the hottest topics for debate is what approach should be taken in regards to brand keywords. One of the most common questions from marketers is, “Why would I want to pay for traffic from brand keywords when I rank high organically for these terms?”. In order to help answer this question, below are four reasons to include brand and trademark keywords in your paid search campaign Read More

Flowtown, a company that offers businesses a social media platform for engaging consumers across the internet, and NetProspex combined forces to create a list of the top 50 most social companies in the US. The list, named “NetProspex Social 50”, was developed by looking at the social network usages of employees and ranking the top companies by overal social media activity. The score is based on the average number of friends/connections across the major social networking sites and the average number of tweets, user following and followers per employee Read More

Social Media has become a hot topic for marketers and currently much of the success is being seen in the B2C space. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing Read More

Just like the community in which you live, social media neighborhoods are created by the people who inhabit them. Here at BizSugar.com, for example, we feel we have one of the best online communities on the planet, but making a difference in your social media community or neighborhood has to do with your effort and the efforts of your fellow members to make them good places to interact and network.
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