Are you thinking of advertising online through the use of display ads? Look no further than Facebook as it served the largest number ad impressions to US based internet users in first quarter of this year according to Comscore. Despite the issues that are surrounding Facebook, there is no doubt that they are still growing at a rapid pace, where they are about to reach more than 500 million users.
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B2CMKTG voted on the following stories on BizSugar
Facebook Served 176 Billion Ad Impressions In Just 3 Months
Posted by omgzam under AdvertisingFrom http://omgzam.com 5098 days ago
Made Hot by: lyceum on May 19, 2010 6:34 am
6 Common B2C Social Media Marketing Mistakes
Posted by B2CMKTG under Social MediaFrom http://www.b2cmarketinginsider.com 5098 days ago
Social Media has become a hot topic for marketers and while several B2C marketers have had success, mistakes still occur. Here is a list of 6 common mistakes
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Facebook: Connecting Friends To Advertisers
Posted by B2CMKTG under Social MediaFrom http://www.b2cmarketinginsider.com 5099 days ago
The online social medium no longer connects people with long-lost friends; Facebook is moving to bring the advertiser directly to the consumer. With new implementations in its program, Facebook has linked the information in user profiles to various groups. Facebook’s new advertising system expands behavioral targeting. The advertising world now has a stronger position in reaching their target audience
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Differentiate Or Die: How To Survive The Competition
Posted by ryanhanley under MarketingFrom http://www.ryanhanley.com 5099 days ago
Made Hot by: jamesanderso4 on May 18, 2010 4:06 am
Are you being commoditized? In his book The Lexus and the Olive Tree, Thomas Friedman writes, “a commodity is any good, service or process that can be produced by any number of firms, and the only distinguishing feature between these firms is who can do it the cheapest
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Fox’s Glee Is Music to the Ears of Advertisers and Consumers
Posted by B2CMKTG under AdvertisingFrom http://www.b2cmarketinginsider.com 5101 days ago
Fox’s Glee is fast becoming a television phenomenon and a tremendous marketing vehicle for advertisers as well as the show’s own products (i.e. soundtracks, concerts, etc). This could not have come at a better time for Fox as American Idol (a ratings juggernaut and an ad revenue “cash cow” for the past several years) has begun to see a decline in ratings
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In Search of the Next Great Celebrity Brand Ambassador
Posted by B2CMKTG under MarketingFrom http://www.b2cmarketinginsider.com 5101 days ago
For more than a decade Michael Jordan was the ultimate brand ambassador and helped shape the image of companies such as Nike and Gatorade. He resonated across all demographics and as his success on the basketball court grew, the brands that he represented became synonymous with winning too
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Worst Marketing Campaign That You Never Heard About…Until Now
Posted by B2CMKTG under MarketingFrom http://www.b2cmarketinginsider.com 5102 days ago
Back in 2006, one of the first online marketing campaigns that I worked on was for an up-start healthcare company. This new company was bringing to market a new healthcare product, Fem-V (a test for bacterial vaginitis). The company engaged us to handle the website design and paid search campaigns (who better to be a part of this than a twenty-something year old male).
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7 tips for better customer service (and customer loyalty)
Posted by StephenLynch under Customer ServiceFrom http://results.com 5103 days ago
Made Hot by: masonnorton on May 14, 2010 4:34 pm
First (and last) impressions matter
Research shows that customers remember the first and last moments of their interactions with you more vividly than the rest of it. Make sure the first and last elements of your customer interactions are a well-engineered, well documented process that all your team follow - because they are going to stick in the customer's memory Read More
Research shows that customers remember the first and last moments of their interactions with you more vividly than the rest of it. Make sure the first and last elements of your customer interactions are a well-engineered, well documented process that all your team follow - because they are going to stick in the customer's memory Read More
Social Media and the Case for Marketing Optimism
Posted by B2CMKTG under Social MediaFrom http://www.b2bmarketinginsider.com 5103 days ago
Recently, I have read and participated in many conversations on the new optimism spreading through B2B Marketing organizations. In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. But now, we are seeing a whole new class of converts
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5 Steps to achieve Lead Generation ROI
Posted by B2CMKTG under Online MarketingFrom http://www.b2bmarketinginsider.com 5103 days ago
While social media is the hottest topic in B2B marketing these days, we should not lose sight of why we are all here: to help our companies sell stuff. In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Customers decide when and how to engage with us in the buying journey. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment
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