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The journey towards a successful social media marketing campaign begins exactly the same as any marketing plan – defining your target audience and then setting specific objectives that can be measured. It is strongly recommended that you do not move forward without these two items clearly defined as they are essential to laying the groundwork for success. Read More

After one year in business I have decided to look back in introspection, assess where I am and plan the path forward. It's all based on the advice, wisdom and insight of BizSugar's own resident philospher. Thanks Martin (lyceum) Read More

So you optimize your website for Google, right? And Yahoo and Bing? But have you stopped to think of some of the alternative search engines that don’t call themselves “search engines”? Places your target market is searching Read More

Keeping a blog going can seem like a full time job. Unfortunately for most business owners, we don't have the luxury of being a full-time blogger. This post discusses ways to improve the effectiveness of your blog. Read More

Currently Facebook boasts somewhere in excess of 400 million users and growing. You’ve probably heard this line by now, but If it were a country it would be the third largest in the world behind China and India only. There’s a pretty good bet that some members of your ideal target customer reside in and visit Facebook land, but the trick is to find them. Read More

FuelNet presents a case study on how the owner of an independent film company generated buzz for a new movie through social media. Read More

A Nielsen Company research, measured across over 200 campaigns, has busted the myth. CTR and ROI have no relationship! Read More