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Want the "edgy" feel of a social media presence while maintaining total control over your brand image? Want to put yourself out there with a marketing message built on feedback from your customers and a transparent approach to all aspects of your business but aren't prepared to make the substantial changes necessary when your customers tell you you're headed in the wrong direction? That a lesson currently being learned the hard way by the traditional media industry. Social media branding requires a dramatically new approach to your customers and your product Read More

Building a successful brand requires using creative marketing and branding strategies to create strong brand equity. In today’s competitive market, a brand can only achieve success if it can connect with consumers and effectively communicate its unique qualities in a way in which they create a positive impression in the minds of consumers. However, products or service cannot generate brand equity on their own – this requires marketers to develop creative efforts that result in consumers bestowing on the product/service the desired brand image Read More

Marketing tactics are an important part of running your small businesses. They can boost short term sales just when you need it and they can help strengthen your customer relationships. As the list of available tactics grow it becomes more difficult choosing which ones to action. This can be made a little easier by asking yourself a few questions: Read More

Take a look and think about how Google (and therefore your customers) find and access your website. Then think about whether you are delivering business value with your current setup. Try to be honest. And then, when you think you have all the boxes ticked, throw “social” into the mix and see how you stack up. Scared? You should be Read More

Don’t want your direct mail to end up in the trash with the rest of the unread mail? These 10 tips will help you get the results you want Read More

“Cost-per-lead” – That’s a frequently-heard term in the digital marketing business. There’s only one problem. It doesn’t really mean much in terms of customer acquisition. A business can be swimming in leads, and still go broke without a successful way to determine which of those leads are valuable, and then convert Read More

There is a lot of research that goes into starting a new business. Here are ten tips to help you with researching your new business Read More

How to Use Social Media to Market B2B or Niche Business. Small Business are always the leaders in Social Media and corporate behemoths only notice and fall in line once they see the effectiveness of a local business engaging dynamically with their local audience Read More

A lot is being written about Content Marketing right now and with good cause. Read this post to discover why content marketing is gaining popularity in business circles Read More

Inbound Marketing and Marketing Automation are relatively new ways to market. We’ll call this Inbound Marketing Automation or IMA in this post.

The old approach to marketing relied on sending out messages in as many formats and mediums as possible, to broadcast it to its maximum reach. Maximum reach was essential, because these Outbound Marketers knew that less than 3% of these messages might resonate with their recipient. And today’s slew of spam filters and non-returned calls or emails attest to how many ignored messages have been sent. Read More