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Just because the client loved your most recent marketing campaign you developed doesn’t mean it was successful. Then again, is perception of success as important as success itself?

In this short piece, Consultant Alan Guinn, Managing Director of The Guinn Consultancy Group, Inc. offers anecdotal evidence which can be used to determine whether or not that great campaign you developed really did work. Read More

While incorporating social media into marketing strategy is becoming standard practice, many organizations still struggle with how to make the most of opportunities created by social media platforms and tools. The objective should be for a user on your website to stay engaged with content, products, services or other key parts of the site Read More

One of the big problems I see in advertising today, particularly on the Internet, is the believability factor. When I see an advertisement, email, or sales letter that sounds too good to be true, I instantly ignore it. There is so much snake oil being sold in the world today, especially on the Internet, that when I see big claims made for anything, I ignore them as being junk Read More

Entrepreneurship is far from an exact science. It probably is the furthest thing from it. Don’t believe it? Just ask any entrepreneur! There is one term in the scientific world that may describe us though, an AMOEBA…single cell (entrepreneurs are usually a one man army starting out) and they have to constantly try to change and duplicate themselves to survive as do entrepreneurs. The commonality of change is a dish served daily to amoebas and entrepreneurs. The last thing entrepreneurs should be resistant to is change. With that being said here are 5 mistakes entrepreneurs should avoid making. Read More

How many leads do you generate every month with social media? If you’re not getting enough leads, today is your lucky day. After reading this article, you'll have 10 ideas .. Read More

As a sales professional you need to nurture and manage leads to ensure profitable and timely conversion. Here are 5 tips from a market leader that will pay dividends if you put them into practice consistently. Read More

The recent PR missteps of Toyota and BP are still fresh in the minds of consumers but how do they compare to some of the other major PR disasters of the past decade Read More

Recently, 24/7 Wall St. released a new list of brands that may disappear in 2011. This is the third report in a little over a year that has been published. Typically it would take a full year to compile a list of this nature however the current economic climate has accelerated this process as a majority of the brands on the first two lists are either gone, have been acquired, or have filed for bankruptcy. For a brand to be considered it is expected that it will either be gone by the end of 2011, or for its parent company to be sold or for the company to enter into Chapter 11 bankruptcy. Read More

I remember the days when ad people looked down at PR types. They had the big bucks budgets while the PR people toiled away on the leftovers writing press releases, arranging company events and the like.

Advertising sells! Well, maybe not so much anymore. Even the American Association of Advertising Agencies acknowledges the new power of public relations. At its last annual meeting, the group rebranded itself the 4A’s, for one reason because so many of their agencies are discovering that PR pays. Read More

Marketing your small or home-based business should be a fun endeavor, but most importantly it needs to be cost-effective. When you use the Internet as your platform, the possibilities are endless. Increasing your customer base is all about getting the word out. Awareness is key and all you have to do is pick up the megaphone! Here are a few tips you can use Read More