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How would your marketing change if your goal was to create advocates and not sales? Really stop and ask yourself that question: How would your marketing change if your goal was to create advocates and not sales? Read More

All businesses should know their competition...and know it well. And knowing your competition in the virtual world crucial to your success with your online marketing goals. Enjoy... Read More

Facebook advertising can be a great way for small businesses to drive awareness, generate leads, or gain more Likes. Learn how with this in-depth guide. Read More

With a slogan, or tag line, you want to develop something that is clever and catchy BUT it also needs to deliver the message you want to deliver – otherwise it is nothing more than just a clever slogan that sounds fun, but doesn’t say anything significant or meaningful about your company or product Read More

According to the Google Adwords blog, “Google Instant helps users find information faster by showing relevant results as a query is typed.” As the user types, Google populates results in the search bar. This is not a new feature and has been used in Firefox and Internet Explorer for some time. But Read More

With the NFL season upon us and most Fantasy Football Drafts now completed, it got me thinking about who would be on my Fantasy Social Media Team? In order to create this team, I replaced the Fantasy Football format of QB, RB, RB, WR, WR, Flex, K, and DEF with a unique mix of marketing and social Read More

I’ve been a MENG (Marketing Executives Networking Group) member for almost a year now and have had the chance to talk with some very smart MENG members.

From a discipline standpoint, I’ve found that there are two types of MENG members – marketing specialists (i.e., social media, search, direct Read More

What is the value that you place on a loyal customer? Hopefully you value those that are willing to buy from you again and again. Having a loyal customer base is what every business strives to have. After all, it is easier and more cost effective to resell to a current customer then to acquire a ne Read More

A duck, a bartender, and asking the right questions about web data.

I’ve stated before that web analytics, as a whole, belong to an organization, and not to the web department, or an analyst. Deep within all the numbers and charts are facts. Some of those facts can be understood by the analyst, Read More

Location based check-in type services are this year’s overhyped topic – with good reason. While you may not understand why someone wants to be the mayor of their barber shop, you do need to recognize the behavior that social location services such as Gowalla, Foursquare, Yelp! and Facebook Places r Read More