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Tips for big businesses that are overwhelmed by the social media engagement of their employees. Read More

Advertising is just one part of marketing and the people that I mentor know that they will have to invest a portion of their budget in it at some point. Thought through - it can work incredibly well for business, rushed - and it can have little or no effect and waste your budget... Read More

Mitch Joel mentioned to me in a recent exchange that he thought social media was changing corporate cultures. As I pondered this possibility, I’d like to suggest that this scenario is very unlikely, and in fact the opposite is true — company cultures are radically changing the social web! Read More

Whether or not you manage your paid search campaign internally or through an ad agency, one of the hottest topics for debate is what approach should be taken in regards to brand keywords. One of the most common questions from marketers is, “Why would I want to pay for traffic from brand keywords w Read More

If you’re in digital marketing, you know what I mean just reading the title. You’re sitting at your desk and the email lands in your inbox with a thud: someone important in your company just did a search in a major search engine on a keyword they thought was important and your paid search ad didn’t Read More

In a world where consumers are exposed to over 5,000 advertisements a day and attention spans are dwindling, the ability to grab your audience’s attention is becoming increasingly more difficult. Now add in the additional goal of creating an ad that is so powerful (smart, funny, etc.) that the vie Read More

We put so much time and effort into driving new visitors to our website in hopes that they will play many roles; a customer, subscriber, brand ambassador just to name to few. But in order to get a new visitor to become all of those things we need them to have a certain experience on our website. To Read More

Recently, I was sent an email with a link to a YouTube video titled “NSFW. A hunter shoots a bear!”. You may be asking yourself now, what does this have to do with marketing? Well, this was no ordinary video. It was an extremely creative interactive video that may just revolutionize the word of Read More

Ever see an advertisement so bad it made you squirm? It's one thing to make an ad that people don't get or just misses the mark, but screwing up an online ad as bad as this company has done takes a higher level of dumb. Read More

Influence in social media has become a hot topic lately. What is influence and how I can get my hands on measuring it? Sounds almost reasonable as all our lives we have had numbers equated to us – height, weight, siblings, test score, grade point average, goals, interviews, jobs, performance, salar Read More