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n the past week I have spoken with two different people who found out that indeed, transitioning their site from the old design to the new one can result in the loss of good search rank. You would think that the web developer is the one to blame here (and in some cases it is the fault of the web de Read More

Operating an online business has a lot of advantages over brick and mortar shops. But, contrary to what many believe, being online is not the holy grail of business success. Read More

Know all those ’5 Steps to’ or ’10 Ways to’ posts you see everyone writing? Ever wondered why there are so many of them? Because they work. Because we all want answers to problems, or if we don’t need help, we probably know someone that does. Read More

Historically, clicks and click-through rates (CTR) have acted as the standard measurement for online banner campaigns. However, as consumers click on banners less and less, advertisers are encouraged to look beyond the click to measure success. With so much technology arising in the online space, Read More

I must admit, I had hoped that by teaming with Steve Woodruff to create #LeadershipChat – a new, weekly opportunity for leaders across the globe to get together via Twitter and talk about the challenges and excitement surrounding our leadership roles – that collectively we would make each other bet Read More

Forbes recently named The Blair Witch Project the best ever social media campaign and Associated Press writer Christy Lemire called it the mother of all movies with viral buzz. The film just got a Blu-ray DVD this month and since its October, which means it’s Halloween time, I’ve decided to celebra Read More

For a PPC campaign to perform well you must have an attention grabbing ad copy. Advertising at right place, with right keywords and right time will not get you the desired results if your ad copy is poorly written and unable to attract the attention of readers (target audience). A well written ad c Read More

If you want to maximize the value you generate from having acquired your new dream client, then maximize the value you create for them. Read More

Oh the joy of being on the leading (no, make that the bleeding) edge of technology. Earlier this week, I started a Facebook Group. Before I went off ill-advised, I read everything I could from the experts in the blogosphere about Facebook Groups.

I immediately realized that Facebook had done it Read More

This post is part of our Twitter for Business: Fundamentals Series

So, you’ve gotten a Twitter account. Now you're asking yourself Now What?’ Don’t panic… Think about how your tweets might add value to your followers and you can't go wrong.

This post will give you some great categories of twe Read More