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CRM,customer relationship management, has been driven out to us as a concept by software houses for a number of years. But what is CRM and can you do it without software? Read More

I think there is no question that a lot of us are fearful (if even only slightly) of feedback. Those on the receiving end worry they’ll hear nothing but criticism or are unable to properly assimilate the feedback – this often leads to negative or destructive behaviours. Read More

Santa as project manager, a few lessons learnt from the best project manager of them all that we can take into our own businesses. Read More

Analysing how your rivals have “set out their stall” not only enables you to assess how high the risk of new market entry is for you, but also how best to respond. An excellent second post on competitive analysis Read More

Industry Organisations vary in their operation. They represent their membership or their industry in making the industry better. They may hold information and networking events. They may also provide or facilitate training to their members. They communicate regularly to their industry on news and events of interest. Their commercial relationship with their members is minimal. It is more like an i Read More

In these trying economic times, there may be many reasons you might want to outsource your marketing department with a blog or blogs for your corporate brand or small to medium sized business. One of the most important is that, in the realm of marketing, blogs can be an example of the old standby "less is more." A part-time outsourced blog can tell your story, reinforce your brand, raise awarenes Read More

To all of our businesses, customer is king, but we often lose sight of this fact during our normal working day. This is primarily the case in the services delivery world where the purchase is not instant for the most part i.e. it usually involves multiple interactions e.g. a piece of consultancy. Read More

Each country will have a set of unique factors There is no tried and tested formula to successfully entering new markets and building an international footprint. Read More