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By Gareth Cartman

You might think you check all the boxes. Your staff are presentable, friendly and approachable. Your products are unique and laid out neatly; your store has a distinctive character and an atmosphere that you won’t find on the high street and your prices are competitive. But is Read More

Having a person’s email address doesn’t make them a lead for your business.

What is a lead? A lead is a person who has indicated interest in your company’s product or service. Online, a lead is traditionally defined as a person that completes a landing page. A landing page is a webpage with a fo Read More

Marketing is a broad term in itself which can be categorized in many segments. Email marketing is one of the most vital segments of marketing. Here's a post on what email marketing entails and how it should work. Read More

Within online marketing we are advised to primarily focus our efforts on what I would call logical marketing. Logical marketing would include being advised to embed SEO keywords within our site or to create powerful calls to action within our web pages. Read More

High PR Dofollow Blogs for Backlinks and Commenting, Page ranked Blogs for building backlinks for free, backlink building for free. Read More

When you have a compelling headline, it will capture the attention of your readers, which in turn will get them to read the rest of your blog post. Read More

By Donncha Hughes

I think that everyone agrees that Testimonials from customers are an excellent marketing tool. They can be featured on your website, on LinkedIn and included in tenders, brochures and sales proposals. This post will address what I think should be included in a testimonial. A cl Read More

Differentiating your business DOES NOT have to cost a lot of money. Though geared for the cleaning busines owner, this post shares some low cost approaches to make your company stand out. Read More

Yesterday, I stopped into the Lucan Spa Hotel in Dublin, ordered a coffee and attempted to connect to their Wi-Fi, when a landing page informed me that I would need to purchase a voucher for access. Reception told me that this would cost nearly 5 euro (for less than an hour). On that, I left my cof Read More

Before you can provide great service, you need to know what makes great service. Great customer service centers know the 6 keys... Read More