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You've probably read the articles on the successful repositioning of Subway using Jared - which supposedly brought huge success to the business.

Bollocks!

This article breaks down Subways success and shows the 8 key ingredients required for any business (and it has nothing at all to do with J Read More

Online video is huge. We know this. Yet so many small business owners that I sit down and chat with, still haven’t got started utilizing the power of web video.. Read More

Marketing a business requires lots of time, effort, brainstorming, and money. But many businesses, even after investing all these, failed woefully.

So, investing heavily in your marketing strategy does not guarantee the success of your business. That may sound harsh, but it’s true. Read More

By Lindsey Harper Mac

In email marketing, less is more. Sending unwanted, too-frequent emails is the quickest way to lose subscribers. Email marketing is the most personal venue for online business communication and you shouldn’t impose on a subscriber’s interest in your business. They signed up Read More

As a small business owner it is critical that you deliver on the promises that you make to customers. Learn the 3 tips to ensure that you are over delivering on your customer processes. Read More

Every marketer knows social proof marketing is huge… and it is even more important in 2013 and beyond, as there are too many people pretending to be who they are not…
read more Read More

As AdBrite, a known Google AdSense Alternative, comes to an end, I take a look at just a few other viable alternatives to Google that many can use to generate income. Read More

Sorry, marketers, today's consumers are wise to your tricks: the Photoshopped images, the inflated claims, the skewed portrayals of both men and women. Read More

Know the 3 wise monkeys? See no evil - Speak no evil - Hear no evil. This article explores how the 3 wise monkeys are a good test for your business communication. Read More

Here are some of the best Google Adsense Alternatives you can try to monetize your website without using Google Adsense, and I’ll tell you how they work and why you should consider them. Read More