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What is the best shape for a logo? Is it OK to have multiple versions of your logo? How to balance consistency with necessary variations. Read More

In my opinion what sets good marketing apart from “bad marketing” is getting the basics right. By this I mean having actionable data on customers and the market that dictates the direction of a company’s marketing.

Going from good to great requires imagination and flare, however, to get to grea Read More

There is no doubting the trend towards digital marketing and away from traditional media. In 2010 52% of Small and Mid-sized Business (SMB) marketing budgets was spent on traditional advertising. By 2015 that figure will be 30%. Read More

Canadian businesses can now process credit card transactions directly on their smartphones and send eReceipts anywhere thanks to Payfirma’s new app for Blackberry.
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In order to do this right, (buy a franchise) you need to ask the right questions of the right people. Your contact at the franchise's headquarters, (usually the director of franchise development) has the ability to teach you a good deal about the actual model. But, you need to get to the meat of thi Read More

Here's a fun gift to get you in the mood for the holiday weekend. Illusionist Marco Tempest uses three iPods to tell a 5-minute magical story. Great fun! Read More

While the basic principles of marketing never seem to change, the marketing tools that businesses can utilize to attract and retain customers continues to evolve.

The good news for small businesses is that many of the top trends in marketing tools are based on new technology that makes marketin Read More

There are many factors that contribute to the success and popularity of a blog but the key is to custom tailor your content based on what you know about your readers. Engage your audience, then keep them coming back for more. Read More

Every entrepreneur should spend plenty of time thinking about competitors, and how they relate to your business, but you need to be very careful what you say out loud about them to your team, your investors, and your customers. What you say speaks volumes about how you think about your startup, how Read More

For small businesses, it’s important to have a powerful website. Therefore, as you begin the process of building the ideal website for your small business, it’s important to include several elements that will successfully portray your product/service and brand. Read More