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Welcome to the exciting worlds of content marketing and social media - all wrapped up into one bundle of bloggy joy that will require your nurturing attention for a long time to come. To help you get your head on straight, here is a list of 78 questions you should ask yourself before you launch. Read More

American consumers have been profoundly altered by the recession in a way that will have a lasting effect on how they shop and buy. That's the conclusion of "Marketing to the Post-Recession Consumers," a recent study by Decitica, which reveals diverse reactions to the recession resulting in a variety of new "normal" spending patterns. Read More

It is possible for any product or service that is viewed as a commodity to become invaluable if the business can create a memorable experience as it moves down a common evolutionary path. Read More

When it comes to getting ahead in business, it’s all about making the right moves at the right time. Ken Yancey, CEO of SCORE Association, recently released his top ten secrets for small business this year and I would like to share them with you. Read More

Could you be nearing the dreaded suspension? Something you may be doing right now could be digging your Twitter grave. Read More

According to its 7th annual survey, Alterian suggests that 66% of marketers plan to invest in social media over the ... Read More

In 2010 there will be a lot of things for small business owners to think about, not the least of which is marketing. Traditional marketing tactics don’t have the same impact anymore and it is time to try something new – online advertising. More than 80 percent of consumers are now searching online for local services and it is crucial for the small business owner to be where the consumers are. Tha Read More

Since I’m working the Minneapolis Boat Show this week I thought it would be appropriate to share my top tips for getting great public relations for any event. Although they all might not be as big as this one, events work well for traditional broadcast and print pitches. But there’s definitely a trick to it – here are some things that work for me. Read More

The following guest post addresses an important need for every small business owner - how to get more clients. The right mix of marketing and getting your story in the newspaper through public relations are great ways to get customers. But there are other factors involved in business development, as described below. Read More

we all have different strengths and weaknesses to contend with. The trick is knowing what they and knowing when to get help! Read More