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It is important that you as a salesperson know your business and the prospect’s business well enough to be able to make improvements. You must be well-equipped and well-informed about your product and service offerings and how they create value for your customers. However, that knowledge can’t be allowed to overrule other possibilities. Read More

Would you like to increase sales for your small business? Of course. Who wouldn't? Well, here are six tips to show you how. Brought to you by Susan Ward of About.com's Small Business Canada, the effectiveness of these suggestions may vary depending upon the size and kind of business you operate. However, there is probably something here for everyone in terms of inspiration that will get your smal Read More

Looking for some budget online marketing ideas? Small business owner Michelle Strassburg shares her best tips in this guest post. Read More

One of the greatest opportunities to get media coverage - for any size company - is when a national story occurs. When that national story is a tragedy or disaster, however, companies must walk a fine line with their publicity-grabbing intentions so as to not be seen taking advantage or profiting off the disaster. Read More

Once upon a time, there was a small business marketing plan that lived in the back of a file cabinet. It never saw the light of day, never smelled the sweet air, never saw the colorful flyers. Read More

New surveys by the Franchise Research Institute and Franchise Business Review are helping small business people and other investors choose the right franchise, reports Richard Gibson of the Wall Street Journal. The new franchise satisfaction surveys are a resource for getting some feedback on franchises ahead of time to determine which business opportunity meets the potential franchisees goals an Read More

It’s not the easiest of tasks being a leader – yes, you do have the advantage of holding a fancy title and commanding the troops, but on the downside, when something goes wrong, you’re the first one in the firing line. To prove that you’re a good and capable leader, you need to show that you can handle adverse situations adroitly. Read More

It seems like no matter what consumers need these days, they have more than enough choices of where to go to obtain it. This is great news for the consumers of the world, but for small business owners it can be a nightmare when you suddenly realize that you're competing with the entire world once internet sales are considered. Read More

Many small businesses don't pay attention to effective business marketing. Sixty percent of start up businesses neglect marketing costs in their business plan. Read More

Employee benefits are so common place that people often take them for granted but can seem dauntingly expensive when trying to figure out what you can really offer to the employees of your small business. In this primer from Life123 we look at some basic information on employee benefits and some strategies for small business struggling to afford them. Read More