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An overview of best practices and hidden tips and tricks to maximize Twitter lists. Includes an overview of the different ways to use the lists feature. Read More

Attorney Mark Rosenberg speaks with Reel SEO about small business video marketing and some legal tips to keep you out of trouble when using people or trademarks in your video marketing. In addition to the video below, the link leads to a full post on the issues. Read More

Let's take about one industry that is probably going to continue growing; Computer-related services for commercial and residential users. Recently, I had the opportunity to work with Steve Giordano, a recently downsized executive from the IT industry, and quite a... Read More

Here are seven tips for small business sales referrals from About.com. One or more, or perhaps all, may be helpful in building up sales and clients for your small business, an important idea right from the beginning when it comes to building your small business's client or customer base. Getting referrals also reduces your sales expenses and will definitely be the preferred tactic for a very smal Read More

Are you hoping to connect with bloggers and get the word out about your product or service? Are you hoping that you can find someone who’s interested in what your company is offering, and then share the pertinent details so that hopefully the blogger will write a decent story about you, maybe even include a few links? Let’s talk about it. Read More

Today’s podcast is with sales technology thought leader John Cousineau who is President of Innovative Information the creators of Amacus. John and I have had a number of coffee chats and debates around why and how to use technology and social media to improve sales performance and customer experience. The nexus of sales and social media seems to be happening in the CRM and Social CRM space. The Read More

What would you think if I told you I didn’t have time to talk to my customers? Or if I told you that listening to my customers isn’t a high priority for me? You’d look at me like I was... Read More

As a marketing consultant to small and mid-sized companies nationwide, I spend a great deal of time talking to business owners about the importance of marketing and communications, and the tremendous value these functions can deliver for their enterprises – but only when orchestrated strategically and effectively. As part of these discussions, I often ask if a dedicated marketing plan is in place Read More

I am clever. You can tell because the title of this article rhymes. I am also trendy which means I have been the victim of some pretty terrible movements in fashion, hair, you name it. I had a bowl cut back in ’95, I owned cargo pants from Old Navy in ’98 (which I am going to resurrect in 2010), Read More

Happy New Year! To celebrate, I’m going to follow a time-honored tradition and invite you to make some resolutions. Let’s figure out a few things you can do to make your Web marketing more profitable in 2010. It’s a good time of year to assess your overall marketing plan, figure out what’s working and what isn’t and focus marketing efforts accordingly. Read More