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Today’s social media podcast is on social media ROI or return on investment and why it’s not nearly as important as ROR. ROR is a term introduced to me by Darcy Rezac author of Work the Pond. From a social media perspective and a general marketing perspective most people are nearsighted and have serious tunnel vision when it comes to social media ROI. ROR is about return on relationship and not Read More

Pioneer presenters are using social media to engage their audience and extend the reach of their ideas. Here are 9 tips for improving your presentations with social media. Read More

If email marketing is part of your online marketing strategy or if your company frequently sends out email newsletter, this is a blog post that you should read as it gives you tips on how to improve your company and business newsletter to get the response rate that you always wanted. Read More

Why not also use this time of year wisely and make resolutions for your SMB? Instead of shooting for the stars, test out these five tips as sample resolutions to guide your SMB's social media and online strategies for 2010. Read More

An effective marketing strategy is the most important marketing consideration your small business can employ. Bar none it’s the difference between companies that get by and those that get buy. Read More

Chris Drake, founder and CEO of webhost, FireHost offers these very simple tips, based on two aspects: physical security and virtual security. Read More

A recent provocative article in Mail Online by British Vogue editor Alexandra Shulman, raises a loaded question: are mother's rights making women unemployable? Read More

Marketing podcast with Dan Zarrella

Dan Zarrella: There are a lot of social media marketing books out there telling you what to do. Dan Zarrella’s The Social Media Marketing Book tells you how to do and, perhaps these days more importantly, how to measure and track success. Read More

Sparking off a conversation with @WholeFoods or @Starbucks isn’t uncommon. The brand is brought to life by employees handling the profiles. Such connection was hardly possible before the social media era. Read More

As your organization gears up for 2010, here are 50 ways to ensure that it's culture is conducive to innovation. Commit to a few of these today and begin to work your magic. Read More