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Break down emotional intelligence even further and couple that with the US holiday of Thanksgiving and you discover that one of the elements of emotional intelligence, gratitude, can deepen your ability to lead more effectively.Increased loyalty, positivity and productivity are pretty good outcomes Read More

Here's more data for those who want to know just what social media is really is really doing for their business. Check out the infographic shared by the folks at Talk 19 Media. It's not too much of a reach to suggest that this activity also leads to sales. So once again we evidence that social medi Read More

The ability to multi-task in any small business may seem valuable at first. But in the end, it only causes lack of focus, delay and mistakes, says virtual assistant Rhonda Holscher . So what can you do in the place of multi-tasking to be sure all necessary tasks get done? The answer may be simpler Read More

The most important consideration when it comes to successful marketing isn't your "hypnotic" copywriting ability. And it isn't the quality of your call to action either. In fact, the most important consideration when creating a marketing campaign is kind of a no-brainer. So why do so many business Read More

The old notion of lining up at the cash register could be a thing of the past, with mobile POS (point of sale) systems. Could we now be given surprise rewards and impromptu discounts, even as we are trying on clothes in the fitting rooms? Read More

Professional branding is important for anyone who is job searching or building their career. It's important to create a personal brand that portrays you in a professional light and which provides employers and contacts with a strong positive impression of you as a high-caliber individual who would Read More

Part one in a series on holiday marketing for small businesses. This post focuses on writing blog content for the holidays. Read More

In the following post I’m going to show you how I keep my average time on page as high as 40 minutes on some blog posts (you did read that right by the way) along with an overall average time on site of over 7 minutes and how you can use the same techniques that I use to do the same.
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Budgeting your startup capital. As a new business, you will have limited funds to get started, so making the most of this money is of the utmost importance. Here are 3 smart ways you can make the most of your startup budget. Read More

Defining “social media” isn’t as easy as it may seem. It is a complex, and increasingly so, business aspect that is constantly evolving. There are countless experts out there with their definitions. But it’s not an easy answer so I put together this infographic to help explain it. Read More