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A business reputation can take years to build. It demands nurturing, cultivation and care. One businessman showed me how all of that work can go straight down the toilet in minutes flat. It's a story of the sweet sounds of the late, great Marvin Gaye, engine trouble, a tow truck and the "nightmare" car scenario. Read More

Persistence is a key ingredient to success in business and when job hunting. It is important to develop and practice persistence. This article discusses the topic Read More

Multicultural groups form about 34% of the U.S. population, with an estimated spending power of over $2 trillion. For companies and organizations looking for ways to connect with multicultural consumers, here are eight strategies for engagement that can help you develop and deploy an effective multicultural social media campaign. Read More

Have you ever watched a CNN or Fox News Channel report on a small business or entrepreneur talking about his or her company? Readers ask all the time how can I get my small business on CNN? If you’re a regular reader of this blog you know there are all kinds of ways to get this kind of publicity. Read More

Twitter, most affectionately known for its 140 character limit, has become one of the most powerful social media tool in spreading a message. However, what we are not aware of, are the things that go behind a tweet. To developers, they are aware that a tweet contains far more information than the 140 character limit itself.
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The thing about stories is that they are memorable, and they have a takeaway – a moral – that persists beyond the details and facts. Stories, by their very nature and construct, are easy to remember and re-tell . . . and in that re-telling the brand comes to life. Read More

A lot is written about building customer profiles of those who you want as customers. This of course is an essential part of small business marketing. But what about the other side – those customers that you do not want as customers. Two blog posts recently have been written about this dilemma and give great insights into this problem as they shared their experiences.
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Our recent business blogging "think-tank" was held, of all places, at a local bowling alley! Amidst the backdrop of rolling balls and flying pins, Guinness was on tap and the biz-blogging ideas were arising fast and furiously. All of the tips, advice and principles we discussed on the art of business blogging right here... Read More

Facebook Fan Pages are in the rage nowadays for most brands and businesses. On top of providing a platform for them to market their products or services, Fan Pages also comes with an in-built analytical tool to profile your fans, demographics details and interactions on your pages called Facebook Insights. However, the data covered is only limited to fans of the page.
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Keeping a blog going can seem like a full time job. Unfortunately for most business owners, we don't have the luxury of being a full-time blogger. This post discusses ways to improve the effectiveness of your blog. Read More