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Managing the cost base on any project or delivery is vital. It is not enough to just check bank statements each month, spend on each project needs to be management. Do you keep an eye on each projects individual cost? Read More

Over the past few weeks I've been struck by the amount of arrogance that surrounds us. This arrogance, or - to use a tamer term - confidence, is in the mainstream and used by those with an element of success. Read More

Anyway as part of the sales pitch the author talked about how so many businesses present a product/service with all the nice finishes, the nice package, but that it is nothing better than dog cr*p Read More

If you have ever tried to get fit and healthy you will know that it is not always easy. There are many options to choose from and unless you learn how to exercise correctly you may just end up with only very sore muscles. I learnt simple lessons from getting fit that can be applied to small business marketing. Read More

Mari shares her initial impressions of the iPad, common mistakes people make with social media marketing, and Mari's 80/20 rule of social media strategy. Read More

It could be a good idea to discuss the future tax situation on a day like this...

I have listened to Jim Blasingame's interview (Is a VAT tax in the future for the United States?) with Brian M. Carney and I plan to listen to the following podcasts in the near future: Congratulations, it's Tax Freedom Day with Peter Sepp and Jim Blasingame, Why a VAT is a bad idea for America by Jim Blasingame Read More

In business, we often have moles creep into our operations. I'll define them here as products or services that are unprofitable for your business. They are quietly stealing away your hard-earned money and sabotaging your profitability. Read More

For most, social media is new and fun. For others, though, social media is old and is falling out of favor. I'm seeing it happen of users who were happy about Read More

Marketing content, by design, is meant to appeal to your prospects and clients. Attempting to impress with big words or complicated phrases can drive people away. Read this BRIEF post to learn why. Read More

Interview with the founder of 1-800-GOT-JUNK Brian Scudamore on how he built his business, the keys to good PR and advice for the new generation of entrepreneurs. Read More