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It's never been easier to translate your web presence into a foreign language. A survey of small businesses by the OECD outlines the challenges and solutions. Read More

In advertising and marketing, the humble adjective is key! The power of description can transform the mundane into the compelling, the common into the exceptional, and in the case of one restaurant...the tasty into the mouthwatering and delectable! Tips and advice to describe your business to success and profitability... Read More

A Golfers guide to Project Management Success. A good game of golf and a well run Project have a number of key traits in common. Read More

You could dive into the psychological reasons of why we have a natural tendency to follow 'tribe leaders', ( in all aspects of life) but that is less important to understand the the simple fact that we do! As a business owner, this knowledge can help simplify your communications efforts ten fold. If you can find the tribe leaders of your targeted market, and make them a fan of your product/servic Read More

Since coming to the throne in 1999, King Abdullah of Jordan regularly dresses up as a commoner to inspect his kingdom "incognito!" It gives him a highly-accurate perspective of what is going on around him. What can we as businesspeople learn from this unique approach? Lessons, tips and advice abound... Read More

If your customer is your real friend you will want him to make money — and salespeople can’t make money unless the customers do. Read More

Lisa Barone is one of the dominant thought leaders around using your content to drive traffic and sales. This is a great post.

From post: It’s hard. You know how important a blog can be to your social media efforts so you’ve dedicated real time to building it out and making it the focal point Read More

PR or Public relations is about shaping and projecting an image as a key element in the drive for success. Top executives now consider a good image as a basic resource in the same way that they view finance or people. As the interaction between the government, industry, the environment, and the public becomes extremely complex, Public Relations has become an inevitable component of corporate aff Read More

Amidst the sun, sand and waves of beaches we would visit in my childhood, it would appear: a single-engine Cessna towing an advertisement banner. In the blink of an eye, the impactful message reached tens-of-thousands of eyes! The great principles and lessons of this seaside, summertime icon are available to all with no need for a Cessna, jet-fuel or banner! Read More

Writing is a natural skill-set, which by design or by default, most everyone has. It is a gift for you to utilize in all of your business-related pursuits. It enables you to market, sell, merchandise, attract, persuade, affect, convey, communicate, network, correspond and more! Tips and advice for Read More