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The fact is, many B2B shoppers have only a vague idea of what want they want. For instance, I've come across tens of thousands of long-tailed search queries structured in the old fashioned "Ask Jeeves" style: "Where can I buy a high speed digital copier for my small business?"

There's a variety Read More

As we've covered before, using your content is a great way to drive leads. Our sister company - emedia - are content marketing experts and they've shared with us their 7 tips for great content (next week, we'll share their 7 dont's).

These tips are actually quite simple, but if you take a quick Read More

Finding the right POS system reseller for your business is no easy task. Industry Insights' Donna Crichlow explains what retailers should be looking for. Read More

Showrooming is the new way consumers shop and is the new problem for retailers. Industry Insights' Joe Keenan explains how retailers can combat showrooming. Read More

Once you've utilized a marketing list to advance your business's goals, it's important to measure your marketing campaign results. Industry Insights' Allan Ramsay explains what metrics to use to evaluate your success. Read More

Retail POS system prices vary and are rarely free without risk. Industry Insights' Donna Crichlow explains point of sale system costs and prices. Read More

LinkedIn has been around for quite a while, but many professionals only turn to it when it's time for a new job or when they need to make a new hire. But did you know it can be used for so much more? Read More

B2B Marketing lists allow you to focus your time and money efficiently. Industry Insights' Allan Ramsay explains how you can find the right one for your needs. Read More

New retail store owners need to buy the best POS system designed for their store. Industry Insights' columnist Donna Crichlow explains what details to look for. Read More

A marketing list can become a gold mine of potential customers, if you choose the right one. Industry Insights' Allan Ramsay explains how in this series. Read More